sail-world.com -- All Marine Spares' rep takes business to the trade
All Marine Spares' rep takes business to the trade
Tue, 9 Jul 2013
After three years with All Marine Spares, Darren Cutrie is hitting the road – as a mobile rep for the company, visiting clients around the state, and if required, all over the country.
It was a concept hatched by director, Leigh Francis in discussion with Darren, believing there was a need for a presence in the market place to explain the diversity of the All Marine Spares offering and to see clients’ businesses to understand their requirements.
'Now I am visiting clients and letting them know what we stock, showing them that personalised service that is missing these days,' says Darren.
From a background in sales and account management in the printing industry, Darren has copious stamina and a genuine interest in his clients’ businesses.
'When clients ring up, they are looking for a part. They don’t have time to chat and a website isn’t as useful as a person going through the details. Seeing them in person allows me to see what they do, how they use various products. I can show them the brands we stock, the lines and the diversity of the range we actually hold. Most of them didn’t know how many products we actually carry and can supply straight away.
'Everybody has told me they are looking for convenience and ease. Price sometimes doesn’t matter. So going on the road is broadening the understanding of what All Marine Spares can provide to make their job easier. If I have the brochures on hand, I leave them or if I don’t, I can follow up once I know their business.'
Based in Mona Vale, All Marine Spares deals with trade only clients Australia wide: chandleries, marine mechanics, shipwrights, builders, electricians and engineers.
Darren says that so far, he is loving it – enjoying the first-hand exposure to the trade and its needs.
'It’s great to get out of the warehouse and visit clients to grasp their needs. And I think they really appreciate the added value to their business and the personal touch – putting a face to a name on the phone. I feel I can really help, and really connect with their business.'